Degree Women is the official sponsor of the 57th annual Grammy Awards, and is partnering with actress Kat Graham of the Vampire Diaries.

Degree is promoting its new Dry Spray Antiperspirant, which goes on instantly dry for a cleaner feel. In celebration of the GRAMMYs, Degree is giving its followers and Kat’s fans an exclusive look at Kat performing some of her favorite dance moves through a series of short-form videos.  In the videos Kat will draw inspiration from past and current game-changing performances and songs to put the new Degree Dry Spray to the test.  @DegreeWomen will push out the videos during GRAMMY commercial breaks and encourage viewers at home to share their own dance moves using the hashtag DanceBreak. 

Graham will go behind-the-scenes with creative director and award-winning choreographer Laurieann Gibson to see what it takes to deliver a performance, and give viewers an insider look into the dynamic exchange between a choreographer and dancer. Their video series tracks the artistic process between a choreographer and a dancer.

Matthew McCarthy, Senior Marketing Director, Unilever North America, said:

“At Degree, we’re always pushing ourselves to break boundaries through innovation, which is what we’ve done with our new Dry Spray Antiperspirant. Now, consumers can get the 48 hour odor and wetness protection they expect without any visible residue.  Similarly, Kat Graham has challenged herself to become a triple-threat performer and is the perfect partner to help us launch Dry Spray and celebrate game-changing performances at the GRAMMY Awards. We can’t wait to see what Music’s Biggest Night has in store this year.”